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How Should I Prioritize the Marketing Budget for My Small Business?

BenchmarkONE

Effective small business marketing requires a savvy mindset. It also requires having a proper hold on your priorities, including what you should be spending on marketing and where you should be spending it. A small business marketing budget tends to be limited — but that’s okay! Email marketing tools. Social Media.

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tools of the trade: webinars and online presentations

The Effective Marketer

Put together a well documented webinar process Now that you have the tools in place, you should think carefully about the procedure to be followed for webinars, especially for the marketing webinars where multiple attendees are involved. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

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Are You Reaching Your A/E/C Lead Generation Potential?

Hinge Marketing

The data showed that today, most firms are using their website for at least basic online marketing purposes: last year, 46% of firms redesigned their websites, 77% generated at least some of their leads online, and 66% plan to expand their online marketing budgets next year.

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5 cost-effective internet marketing methods that could keep your company afloat

Integrated B2B

With an active and diverse forum presence you can capitalise on the high traffic levels and authoritative search ranking capabilities of previously established sites to gain ongoing exposure without paying for any of the usual costs associated with maintaining or marketing a website. Strategic On-Site Content Development.

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?Tis the Season for Website Redesigns: 7 Lessons Learned from Redesigning Industrial Websites

Industrial Marketing Today

A website redesign is a common marketing kick off in Q1 for many manufacturers, industrial and engineering companies. With 2011 right around the corner, this is a good time to finalize your website redesign plans in order to find the right prospects and begin filling your sales pipeline. Content comes before design.

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New Research Points the Way to Success in Your Content Marketing Strategy

Hinge Marketing

5) Content marketing budgets are increasing. According to the study, 58% of B2B marketers are planning to allocate more of their budget to content marketing in the next 12 months, a modest jump from last year’s rate of 54%. 6) More successful content marketers allocate more of the budget to content.