Sprout Social
JANUARY 13, 2021
Do you know how your newest customers heard about your product or service? Depending on how long your sales cycles and customer journeys are, attribution modeling can be the solution to all of these questions. There’s an attribution model for everyone that can help you get more out of your social metrics.
Navigate the Channel
DECEMBER 7, 2023
Is your B2B strategy performing the way you expect it to? Modern marketing is constantly expanding, and your audience will change, requiring new marketing strategies and tactics. To stay on top of your game, you need to spice up your social media marketing. Leverage influencers for authentic product/service promotion.
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Martech
FEBRUARY 6, 2024
The consumerization of B2B marketing will continue. Marketing attribution will be more severely challenged. But that provides fast developing tools for marketers to negotiate our present environment. Google Glass didn’t take off and AR headsets are still clunky. No surprise there.
SmartBug Media
NOVEMBER 3, 2020
Knowing which campaign touches influenced the buying process on an account basis can be tricky because there are usually multiple contacts under the account and opportunity, and they are all being marketed to. And the key to getting the best view of this is through multi-touch attribution models. The answer is: not easily.
ClearVoice
AUGUST 29, 2022
As social media algorithms change and privacy updates threaten marketing attribution, more and more businesses are flocking to organic content. As you quickly discover, content marketing takes a lot of effort and involves a lot of different skill sets. Don’t forget to measure your performance against Google’s rankings.
Full Circle Insights
FEBRUARY 28, 2021
In the B2B marketing and martech sector, there are clear trends playing out now that suggest ways the industry will evolve in 2021. White Papers. Full Circle Method for Digital Marketing Overview. Building a Solid Case for Attribution to the CMO. Top 10 Reports Your CMO Wants from Digital Marketing.
Biznology
AUGUST 10, 2016
When you do, your trial can turn the religion of last-touch attribution into the science of an attribution model that works for your business and its digital buyers. Attribution science. All your current models could be inadequate to your buyers and their journeys. Then test these practices in your trial.
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