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7 Ways to Take the Media World by Storm

Convince & Convert

This is now the rule and not the exception. Todd’s goal is to create 20 pieces of content (think SlideShare presentations, videos, blog posts, white papers, etc.) Look for bloggers in your industry to help, or review the masthead for the leading trade magazine in your industry who are freelancers. Repurpose All Your Content.

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?How I Work?: Kathy Mammon, Sr. Director of Demand Generation and Marketing Operations at Splash @MarketingMammon #HowIWork

Heinz Marketing

How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series. She’s a Marketo Certified Expert, loves cooking and has been voted best laugh (though she won’t provide documentation or evidence). On Monday mornings I spend the first hour planning out my week in Google docs.

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ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

Marketo's Modern B2B Marketing. He holds the Certified Business Communicator (CBC) designation awarded by the Business Marketing Association and was designated by BtoB magazine as one of its “Top 100 in BtoB Marketing.” Blog Modern B2B Marketing Twitter Marketo InboundMarketer. Rebel Brown's blog Phoenix Rising.

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The Content Standard: How We Transformed from Content Marketers to Editors

Content Standard

It’s important for every content marketer to realize that his or her understanding of publishing and storytelling lies on a continuum: We’re unable to see beyond the present. For many companies launching content marketing strategies, the first rule of thumb is to create content for your audience, not for yourself.

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The Content Standard: How We Transformed from Content Marketers to Editors

Content Standard

It’s important for every content marketer to realize that his or her understanding of publishing and storytelling lies on a continuum: We’re unable to see beyond the present. For many companies launching content marketing strategies, the first rule of thumb is to create content for your audience, not for yourself.

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Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

Google Website Optimizer. New Editorial Rules Nod to Content Marketing , October 22, 2010 In revised guidelines issued yesterday, the American Society of Magazine Editors, or ASME, addressed types of potential conflict between editorial and advertising content that have grown like weeds in recent years. Conversion Doubler.

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33 Phenomenal Content Marketing and Copywriting Guides and Tips

Webbiquity

Patricia Redsicker presents six strategies content marketers need to embrace in order to address the information needs and wants of digital natives–those born “between the mid-1970s and the late 1990s, (who) have grown up during our current golden age of digital technology. Sourcing B2B Content For Marketing Strategy!