The search interface allows advanced logic, complete with Boolean statements, local and global exclusions, and rules to assign the articles to categories for later analysis. Results can be streamed to an external viewer as an RSS feed or presented in standard reports. There's even a Google Maps mash-up to show author locations. The system starts with a list of article summaries, similar to a set of Google search results. Response time was a little slower than I’d like for tasks such as a applying a filter or presenting an article list. Sparingly. MORE >>

How, where and why custom setting might help you save significant time and effort when creating field defaults, formula and validation rules. We will explain custom settings, the use cases and present a short demo on the subject. Deep Dive Presentation : Tim Rees from Adobe - Salesforce.com @Adobe. Note: When you click on the "Click to RSVP" on this email; there is a link to google map for Adobe's office. Please join us for our next Ottawa Salesforce User Group meeting on Thursday November 24. The host for this meeting is Tim Rees, Adobe. Register Here: [link]. MORE >>

If you have minimal resources or budget to create content, record an employee speaker presenting at an event with someone’s personal digital recorder and then post it. With a just a few pieces of quality content you can make a big impression by promoting the content through Google, LinkedIn, Facebook, Twitter, and other social channels.  No matter the format of your content, the general rule is keep it short, sweet, and to the point. by Kelly Waffle “The way to get started is to quit thinking and begin doing.”  Use your imagination. Repurpose.  Repurpose.  Start small.  MORE >>

Google Website Optimizer. New Editorial Rules Nod to Content Marketing , October 22, 2010 In revised guidelines issued yesterday, the American Society of Magazine Editors, or ASME, addressed types of potential conflict between editorial and advertising content that have grown like weeds in recent years. 21 Tips & Other Impressions from the Marketo User Summit , October 14, 2010 Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. Google (116). Marketo (37). Social media and leadership. MORE >>

by mgulati Most of us have come a long way and have witnessed how life was before Google, or even before Twitter and LinkedIn. Lead Nurturing: As a general lead nurturing rule, there should be no place in the buying process where leads just “sit,” and you should have only one lead stage value for leads being nurtured. Reporting for ROI: Today’s CEO demands accountability, and if you have to justify 1000’s of dollars for a trade show, then you need to present more than just the number of people who visited your booth. Check out my quick presentation on the subject! MORE >>