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| | MODERN B2B MARKETING
DECEMBER 7, 2009 16 Must-Read B2B Marketing Strategy Ebooks
This B2B email marketing strategy ebook from Marketo offers insight on how to nurture leads successfully through email marketing. It also offers information on a large selection of free analytics tools, including Google Alerts, Google Trends and BlogPulse. The New Rules of Viral Marketing. The News Rules of Outsourcing B2B Marketing. Enjoy! Social Web Analytics.
| | EARNEST ABOUT B2B
MARCH 16, 2010 Vital statistics for every B2B marketer
85% believe companies should not just present information via social media, but use it to interact and become more engaged with them. out of 10 buyers say that they start their buying process at vendor sites, not Google. Source: Marketo ( [link] ). Source: The New Rules of Sales Enablement ( [link] ). Use and abuse at your leisure… where possible we’ve tried to accurately cite the source and provide a link to the site where we came across the research. B2B companies are ahead of their B2C rivals when it comes to social media adoption. Source: DemandGen Report.
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| | MODERN B2B MARKETING
JUNE 13, 2012 10 Fantastic Tactics to Fuel Your Content Marketing Strategy: Part 1
great way to get fresh ideas and inspiration is to sign up for a free RSS reader such as Google Reader. Then, use the Google Blogs search option and search for blog directory sites such as Technorati and Blogcatalog for blogs that are relevant to your product or service. To encourage Marketo employees to become content creators we developed a “ Blogging 101” slide presentation.
| | WEBBIQUITY
APRIL 23, 2013 33 Phenomenal Content Marketing and Copywriting Guides and Tips
Patricia Redsicker presents six strategies content marketers need to embrace in order to address the information needs and wants of digital natives–those born “between the mid-1970s and the late 1990s, (who) have grown up during our current golden age of digital technology. ” 5 CEO-Worthy Metrics for Demonstrating Inbound Marketing Success by Marketo B2B Marketing Blog.
| | MODERN B2B MARKETING
SEPTEMBER 11, 2012 Marketing Profs’ Ann Handley Talks Creating Epic Content and Rick Springfield
by Jason Miller Often confused with Tina Fey and always as entertaining, Ann Handley is the chief content officer at MarketingProfs and the co-author of the book that started a content revolution: Content Rules. Marketo: What is your number one tip for businesses who are struggling to find content ideas? Marketo: That rolls right into my next question. Marketo: Really?
| | MODERN B2B MARKETING
FEBRUARY 27, 2012 Fueling Your Inbound Marketing Strategy: Staff and Budget
Fill in the content plan with “small rocks” that also support the theme, including infographics, webinars, presentations (e.g. Some but not all of these posts should relate to the monthly theme, but regardless, the posts should not be about your company; to quote Content Rules , “share, don’t shill”. Regular social media updates (Facebook, Twitter, LinkedIn, Google+).
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CUSTOMER EXPERIENCE MATRIX Alterian Pushes Into Social Media Management with Techrigy Acquisition
| THURSDAY, JULY 16, 2009
The search interface allows advanced logic, complete with Boolean statements, local and global exclusions, and rules
to assign the articles to categories for later analysis. Results can be streamed to an external viewer as an RSS feed or presented
in standard reports. There's even a Google
Maps mash-up to show author locations. The system starts with a list of article summaries, similar to a set of Google
search results. Response time was a little slower than I’d like for tasks such as a applying a filter or presenting
an article list. Sparingly. MORE >>
ONPATH Ottawa Salesforce User Group Meeting - November 24th 2011
| MONDAY, NOVEMBER 21, 2011
How, where and why custom setting might help you save significant time and effort when creating field defaults, formula and validation rules
. We will explain custom settings, the use cases and present
a short demo on the subject. Deep Dive Presentation
: Tim Rees from Adobe - Salesforce.com @Adobe. Note: When you click on the "Click to RSVP" on this email; there is a link to google
map for Adobe's office. Please join us for our next Ottawa Salesforce User Group meeting on Thursday November 24. The host for this meeting is Tim Rees, Adobe. Register Here: [link]. MORE >>
MODERN B2B MARKETING Create a World of Marketing Automation Through Good Content—and Imagination
| WEDNESDAY, FEBRUARY 15, 2012
If you have minimal resources or budget to create content, record an employee speaker presenting
at an event with someone’s personal digital recorder and then post it. With a just a few pieces of quality content you can make a big impression by promoting the content through Google
, LinkedIn, Facebook, Twitter, and other social channels. No matter the format of your content, the general rule
is keep it short, sweet, and to the point. by Kelly Waffle “The way to get started is to quit thinking and begin doing.” Use your imagination. Repurpose. Repurpose. Start small. MORE >>
B2B MARKETING ZONE POSTS Top 56 B2B Marketing Posts October 2010
| TUESDAY, NOVEMBER 2, 2010
Website Optimizer. New Editorial Rules
Nod to Content Marketing , October 22, 2010 In revised guidelines issued yesterday, the American Society of Magazine Editors, or ASME, addressed types of potential conflict between editorial and advertising content that have grown like weeds in recent years. 21 Tips & Other Impressions from the Marketo
User Summit , October 14, 2010 Earlier this week, Marketo
, the marketing automation company, held its second ever user conference in San Francisco. Google
(37). Social media and leadership. MORE >>
MODERN B2B MARKETING 5 Ways to Get Started With Closed Loop Marketing
| TUESDAY, NOVEMBER 22, 2011
by mgulati Most of us have come a long way and have witnessed how life was before Google
, or even before Twitter and LinkedIn. Lead Nurturing: As a general lead nurturing rule
, there should be no place in the buying process where leads just “sit,” and you should have only one lead stage value for leads being nurtured. Reporting for ROI: Today’s CEO demands accountability, and if you have to justify 1000’s of dollars for a trade show, then you need to present
more than just the number of people who visited your booth. Check out my quick presentation
on the subject! MORE >>
- How B2B Marketers Can Get More Leads into the Funnel via Inbound Marketing MODERN B2B MARKETING | SUNDAY, SEPTEMBER 19, 2010
- ClickInsights: How can B2B marketers use content effectively for demand generation? CONNECT THE DOCS | THURSDAY, AUGUST 27, 2009
- Best of 2007: Articles and Blog Posts on SEM WEBMARKETCENTRAL | TUESDAY, JANUARY 22, 2008
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