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Are you Missing this Important Opportunity to Get More Clients?

Go Beyond SEO

Word of Mouth (WoM) will always be the best form of advertising, but it’s gone digital. If you’re not prioritizing your Google reviews and actively managing your digital reputation, you are missing an important opportunity to be visible and vetted by more clients or customers. How Google Reviews Can Bring You Clients.

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What is Repeat Purchase Rate & How to Increase it? (With Examples)

Huptech Web

It is often a strong indicator of customer loyalty and satisfaction, as well as the effectiveness of a company’s customer retention strategies and trust in a brand or business. A higher RPR means solid customer loyalty—indicating that customers are satisfied with their previous experiences and products. Why Does RPR Matter?

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Word of mouth marketing: how to drive conversations and sales at the same time

Sprout Social

Although word of mouth marketing is a form of advertising, keep in mind that WOM doesn’t represent an ad or ads. Either on-site, social media, Google or third-party review aggregators. Review aggregation sites are crucial for software brands, as is Google search. Earn long-term brand loyalty. Far from it, actually.

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Google My Business: What It Is, How To Use It, and Why

Moz

Posted by MiriamEllis Google My Business is both a free tool and a suite of interfaces that encompasses a dashboard, local business profiles, and a volunteer-driven support forum with this branding. Google My Business and the associated Google Maps make up the core of Google’s free local search marketing options for eligible local businesses.

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Social Media is the Servant of Strategy, Not the Master

Convince & Convert

A Google search of the phrase “social media ROI” provides 694,000 results (at least at this writing). I recently heard a poignant expression, “you are your Google results”. Now, Google creates perceptions and it is our job to engage the communities and instill what perceptions we want seen.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

Examples: Salesforce.com, Google. GA: Google Analytics. A service by Google that generates detailed statistics about a website''s traffic and traffic sources, and measures conversions and sales. Find out why HubSpot and Google Analytics don''t match here. WOM: Word-of-Mouth. B2B: Business-to-Business.

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Is Social Media Too Big For Its Britches?

Convince & Convert

If you’re considering “social media&# as a way to build loyalty among your existing customers, moving them from a relationship rooted in transactions to a symbiotic relationship anchored in advocacy, there are dual alternatives: 4. I’m not about to banish “social media&# from Convince & Convert.