Churn Rate Google Loyalty WOM 
Hubspot
JUNE 19, 2014
Examples: Salesforce.com, Google. GA: Google Analytics. A service by Google that generates detailed statistics about a website''s traffic and traffic sources, and measures conversions and sales. Find out why HubSpot and Google Analytics don''t match here. WOM: Word-of-Mouth. B2B: Business-to-Business.
Hubspot
MARCH 10, 2016
For example, Google and Oracle are primarily B2B companies. 14) Churn Rate. To calculate churn rate, take the number of customers you lost during a certain time frame, and divide that by the total number of customers you had at the very beginning of that time frame. 15) Clickthrough Rate (CTR). 38) Google+.
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