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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Make sure you’re not just shopping who you think your competitors are, but also who Google says your competitors are, based on search engine results. There aren't any short cuts to adding value or adding to the conversation: it takes time, some creativity and dedication, but it is well worth it if valued in relationship and loyalty.

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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Obviously this is a valuable metric but we are able to give companies a network value score to understand a person's word of mouth impact. Obviously this is a valuable metric but we are able to give companies a network value score to understand a person's word of mouth impact.

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Content and the Health Industry: A Guide to Success

ClearVoice

Consumer and patient education adds tremendous value to what you do and can build both credibility and loyalty. Many consumers start by using a search engine like Google to find what they’re seeking. Google gets more than a billion health questions each day. Social media posting.

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Social Media is the Servant of Strategy, Not the Master

Convince & Convert

His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “ Why You’re the Key to Social Media Success ” in which he succinctly describes one of the biggest obstacles facing organization’s pursuit of social media effectiveness – corporate culture.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Awareness, Sales, or Loyalty? Or Loyalty for Nothing -> Acted once? Or Loyalty for Nothing -> Acted once? Or Loyalty for Nothing -> Acted once? Develop a Social Media Strategy in 7 Steps [.] The elevator pitch is dead. Can you describe what your company does in 120 characters or less?

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Why Content Marketing Matters To Me And Should To You

Convince & Convert

Content marketing is perhaps alone in its ability to be a successful endeavor at every phase of the customer lifecycle: When a potential customer is using Google to research new digital cameras, what is going to get them to a Kodak site? It builds brand loyalty like a gym membership. (I'm Smart, optimized content.

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8 Inbound Marketing Tips and Tricks You Need to Know

Optinmonster

If you’ve ever found yourself Googling the phrase, “what is inbound marketing,” don’t worry. In fact, Google gets that question quite a bit. Coining New Terms to Rank on Google: SEO is still a big part of their inbound marketing strategy. When most people think about Google, they just think of a helpful search engine.