LeadSloth

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5 Ways to Use Social Media in Marketing Automation

LeadSloth

When talking about Social Media, most people immediately think of Twitter or Facebook. Are they on LinkedIn, do they Tweet or are they part of an online community like Marketingprofs ? It’s not just status information like the employment history from LinkedIn, but also real-time info from sites like Twitter.

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Inbound Marketing & Marketing Automation

LeadSloth

I’ve personally often used Google AdWords to drive traffic to websites: it’s instantanious and you can fine-tune campaigns to target a specific audience. It also includes Social Media (Twitter, Facebook, LinkedIn, etc.), Yes, I feel that Inbound Marketing is sort-of a rebranding of Search Marketing.

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Marketing Automation Trends for 2010

LeadSloth

1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured? (3) Erik Bower, Co-founder, Marketbright (No Twitter).