Cintell

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Habits of Customer-Centric Marketers: Q&A with Erika Goldwater

Cintell

In 2015, Erika was recognized by the SLMA as one of the 20 Women to Watch in Sales Lead Management. Your insights may lead to uncovering something impactful that no one else caught or experienced yet. Shocker – it is not always Google. Lessons, tips or tricks about buyer personas: . Assume nothing.

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Habits of Customer-Centric Marketers: Q&A with Hendrik-Jan Francke

Cintell

Hendrik-Jan is the lead strategist at Bright Orange Thread. We each have a quick bookmark of our “ 10 Pre-qual Qs for Prospects” questions and the Google Doc of our personas. We tapped into the growing Cintell community for perspective from the front lines of customer-centric marketing. Here’s one of their stories: .

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How to Build a Buyer Persona: a Recipe for Success [Infographic]

Cintell

Website visitors – check the audience report on Google Analytics. For example, you’d treat a lead different than an existing customer. Examine these things: Social media followers – much of this information can be found by using each social platform’s analytics tool. Are they purchasing for themselves? For a company?