KoMarketing Associates

JULY 2, 2019

The vast majority of B2B companies use forms as a lead capture mechanism on their websites. For these forms, businesses generally rely on a third-party marketing automation system like Marketo or HubSpot. Then put all this information into Google Sheets. Let me explain.

Tactics 120

Tactics Lead Ranking ROAS Effectiveness 120

Circle Studio

NOVEMBER 8, 2018

On the paid search side, there is Google AdWords, as well as pay-per-click (PPC) offerings from Yahoo and Bing. While not likely a large part of the A/E/C marketing budget, PPC can be helpful for boosting thought leadership pieces and increasing traffic for hard(er) to rank pages like office locations. Social & Relationships.

Enterprise Management 84

Enterprise Management Digital Asset Management Work Management Marketing Management 84

Adobe Experience Cloud Blog

JANUARY 31, 2012

Mike has spent the last 7 years driving increases in revenue & lowering customer acquisition costs for his clients by optimizing their online marketing tactics. The value of a lead is relative. Yet, from an online marketing perspective, these leads often look the same. Cost Per Customer.

PPC 48

PPC Optimization Conversion Paid Search Agency 48

Optinmonster

JANUARY 14, 2024

Ahrefs stands out for its extensive web crawler, second only to Google, which provides users with rich and up-to-date data. Key features include advanced targeting, A/B testing capabilities, and detailed analytics, allowing users to tailor their lead generation strategies to their audience and continuously improve their effectiveness.

Marketing Automation Services 97

Marketing Automation Services Enterprise Management Work Management Marketing Management 97

Optinmonster

JANUARY 14, 2024

Ahrefs stands out for its extensive web crawler, second only to Google, which provides users with rich and up-to-date data. Key features include advanced targeting, A/B testing capabilities, and detailed analytics, allowing users to tailor their lead generation strategies to their audience and continuously improve their effectiveness.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Vidyard

DECEMBER 4, 2020

How to Add a Video to a Free-form Marketo Landing Page 3.3.4 A video landing page is a static webpage dedicated to a marketing campaign or offer that uses a video to convert visitors. Video is the currency of the internet, so online marketing that refuses to incorporate runs the very real risk of being left behind entirely.

Landing Pages 65

Landing Pages Video Marketing Marketing Automation Services Work Management 65

Online Marketing Institute

JULY 31, 2009

Or disagree with the list…) On the other side, I see solutions more oriented toward marketing and enabling a “pull” model, one focused on letting prospects engage at their own pace. I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40