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ANNUITAS

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The Problem With The Story You Are Telling

ANNUITAS

We are running this again because no matter what technology is introduced, what changes Google makes…it is still all about relevant content. Back in May, Google released an update to their search algorithm, called Panda 4.0. Write for your buyers not to game the system. As if that was something that was really easy to do.

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The Problem With The Story You Are Telling

ANNUITAS

Back in May, Google released an update to their search algorithm, called Panda 4.0. According to SearchEngineLand , “Google’s Panda algorithm is designed to prevent sites with poor quality content from working their way into Google’s top search results.” Blog Content Engage content marketing Google metatags Panda SEO'

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B2B’s Problem with Pay-Per-Click: Three Things You Need to Know

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You may be advised to go after high-traffic keywords on the periphery of your space because of the impressions they drive, or you may be tempted to divert money from a low-conversion ad group to a higher-converting one because volume of conversions is supposed to equal success. The PPC rewards can seem sweet (page one, anyone?)