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Understanding Marketing Attribution Models: A Simple Guide for Marketing Directors

SnapApp

While vanity metrics like open rates and social shares are super easy to find, the important data — data that tells you which touchpoints assisted vs. closed the sale — is less obvious. . According to an iProspect report , implementing marketing attribution in your organization will increase revenue by 15-35%…. .

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Top 25 Content Types for Inbound Marketing

ClearVoice

Google shares a case study about its client , Swarovski. In the study, we learn that Shopping Ads and Google Images were utilized to create a mobile-rich experience for the retailer, growing online sales by 50 percent, year over year. Landing pages. Seeing one last glowing recommendation can turn a lead into a sale.

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Top 25 Content Types for Inbound Marketing

ClearVoice

Long-form informative articles cater to potential leads who do “informational” search queries on Google. Google shares a case study about its client Swarovski. In the study, we learn that Shopping Ads and Google Images were used to create a mobile-rich experience for the retailer, growing online sales by 50 percent, year over year.