Crimson Marketing

JULY 11, 2013

Google+ is absolutely one of the best social media networks available to you. A lot of you plan your marketing strategies around Twitter, LinkedIn, and Facebook, but its a detriment to you if you don’t include Google+ in your marketing mix. Google+ is far ahead of Twitter, and light years ahead of LinkedIn.

Google 100

Google Marketing Mix Social Networks Social Media 100

Crimson Marketing

FEBRUARY 28, 2013

My following post was recently featured on Social Media B2B: Most of our B2B clients have staked a claim on Google+, but they don’t invest in it. They say Google+ is irrelevant. They invest in Facebook and Twitter and (more and more) in LinkedIn. Google+ is far ahead of Twitter, and light years ahead of LinkedIn.

Social Media 100

Social Media Google Media B2B 100

Crimson Marketing

AUGUST 4, 2015

Perhaps this has always been true, but today’s B2B buyers have something that their predecessors did not—a wealth of information available to them with only a few mouse clicks away. A simple Google search gives them access to product information, prices, and the pros and cons of almost any brand, product or service.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Top of Funnel Funnel Advertising 100

Crimson Marketing

OCTOBER 15, 2015

Today, platforms like Twitter and LinkedIn allow marketers to target ads and collect prospect data which have turned social into a more bottom-of-the-funnel direct response channel. B2B companies should focus more on LinkedIn, Twitter and Facebook, while B2C companies are better served on Instagram and Pinterest. . Of course it is.

Top of Funnel 100

Top of Funnel SEM Digital Marketing Funnels Marketing Analytics Tools 100

Crimson Marketing

AUGUST 26, 2013

The beauty of gaining clarity on this pillar is that it informs both your positioning strategy and your overall marketing plan, and it also defines your SEO strategy. The companies that are most successful at producing excellent content use a “marketing services bureau” approach to pulling that information out of the heads of thought leaders.

Webinar Metrics 100

Webinar Metrics Marketing & Strategy B2B Thought Leadership Thought Leadership 100

Crimson Marketing

AUGUST 16, 2013

Graph Search has exciting potential to be your very own version of Google, Yelp, and LinkedIn all rolled into one.”. Gain Google Authorship. If you haven’t already started tracking your Google authorship on posts, now is the time. Google wallet is growing steadily and will follow suite with the likes of Paypal.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Mobile Advertising 100