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Google Algorithm Updates in 2018: Every Change You Should Know

RebelMouse

It seems like a new Google update or algorithm shift is being detected every day, and we don't expect busy marketers to scour the internet looking for every last one. To avoid compromising reach and visibility on Google, it's important to understand the platform's ongoing updates and how you can incorporate them into your search strategy.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Common tool used: Google Analytics . . . #2: These folks usually download a whitepaper, fill out a form or sign up for a newsletter. Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: This is all about optimizing your lead time, or the duration from lead to dollars in the bank. . .

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Complete On-Site Technical SEO Checklist

seo.co

Google Search Console. Formerly known as Google Webmaster Tools, Google Search Console is a free tool that helps webmasters monitor Google search rankings and troubleshoot certain technical problems. Google Analytics. Google Analytics will give you a plethora of marketing insights you can use in your SEO campaign.

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40 Top Heatmap and Session Replay Tools Reviewed: The Most Comprehensive Comparison Guide

Convert

Google Analytics alone may not provide you with this information (at least not in a visually appealing way), so scroll maps come in handy. If, for example, you want to boost newsletter signups, triggering a pop-up when users scroll to the interactive slides will make the most sense. Are you losing them at specific points on the page?

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The Big List of Content Marketing Acronyms

Brandpoint

Examples include enterprise software companies, professional service firms like corporate accounting or human resources outsourcing agencies and office equipment leasing companies. B2C, opposite of B2B, refers to companies that sell their products or services directly to consumers. CMS: Content Management System.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Call to action A call to action is a link in the form of text, an image, or another point of access that allows visitors to either buy a product or subscribe to a newsletter, sign up for emails, download content, or engage in some other kind of interaction with a company or website.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Call to action A call to action is a link in the form of text, an image, or another point of access that allows visitors to either buy a product or subscribe to a newsletter, sign up for emails, download content, or engage in some other kind of interaction with a company or website.