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The Ultimate Inbound Marketing Glossary

SmartBug Media

I remember my first marketing job like it was yesterday. My boss, the marketing director at the time, asked me: “Do you know what inbound marketing is?”. I knew marketing was about branding, sharing product information, and understanding consumer psychology. My boss told me about inbound versus outbound marketing.

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3 Steps to Turn Happy Customers into Cheerleaders

Hubspot

If you have a few minutes, please visit any of the sites below and leave a comment or review about us” Then there was a list of some shortened URLs that led directly to the dealership’s profile on various review sites like Yelp and Google Places. Provide short and easy to type URLs with your message asking for their review?

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4 Tips for B2B Marketing on Facebook

Online Marketing Institute

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 You’re likely running educational webinars or speaking at industry conferences. The 360i team showcases industry research and reviews cool new technologies that marketers can use in their programs.

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9 B2B Content Marketing Practices that Work

Scoop.it

B2B content marketing is the art of using any content related to business transactions between two companies. It is a form of inbound marketing that targets businesses and organizations rather than consumers. Build a robust customer feedback loop regarding customer interviews, focus groups, comments, and satisfaction surveys.

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How to Create a Killer SaaS Content Marketing Strategy

Single Grain

Lead Generation : Content marketing serves as a powerful tool for lead generation. By offering valuable content such as ebooks, webinars, or downloadable resources, SaaS companies can capture leads and nurture them through the sales funnel. For example, do they prioritize blog posts, webinars or interactive tools?

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

It’s important for marketers to understand what APIs can do to factor them in to their marketing strategies. Learn more about how marketers can use APIs here. Examples: Salesforce.com, Google. GA: Google Analytics. Find out why HubSpot and Google Analytics don''t match here. B2B: Business-to-Business.

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How To Create A B2B Marketing Plan (+ Free Tools Every B2B Marketer Needs)

Albacross

If you can’t, just Google whatever niche you’re in, and see what companies pop up. All I have to do is key in their website URL into SimilarWeb, and check out the results…. Input your competitors’ URLs into SimilarWeb , and see what insights you can glean. Grow market share. Enter new markets. Okay, it’s your turn!