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Social Media: The Journey Begins With You

Marketing Insider Group

Below are some of the metrics that you can use for measurement: Followers/Connections Impressions Clicks Sales/Registrations It is recommended to use these two free tools for tracking your campaigns: Google Analytics – use those on your landing pages to track site metrics such as traffic sources, time on site and sales funnel.

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The Ultimate Inbound Marketing Glossary

SmartBug Media

I remember my first marketing job like it was yesterday. My boss, the marketing director at the time, asked me: “Do you know what inbound marketing is?”. I knew marketing was about branding, sharing product information, and understanding consumer psychology. My boss told me about inbound versus outbound marketing.

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4 Tips for B2B Marketing on Facebook

Online Marketing Institute

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 The 360i team showcases industry research and reviews cool new technologies that marketers can use in their programs. link] Demand Satisfaction! » GetSat + Facebook on Mashable [.] Thanks, Leyl!

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

Internet hosting that provides computer-based services to customers over a network. It’s important for marketers to understand what APIs can do to factor them in to their marketing strategies. Learn more about how marketers can use APIs here. Examples: Salesforce.com, Google. GA: Google Analytics.

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15 Tips and Tricks to Write Better B2B SaaS Website Copy

Single Grain

The cloud-based model allows for direct access to the software through the Internet via apps or browsers. A large range of business software is available, and well-known B2B SaaS companies include Google , Adobe and Slack. Is it to inform, promote, generate sales or improve customer satisfaction? Tip #7: Build Customer Persona.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. heck, even marketing acronyms. 2) Analytics. 6) Blogging.

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How To Create A B2B Marketing Plan (+ Free Tools Every B2B Marketer Needs)

Albacross

In the past, B2B marketers could get by with paying less attention to their websites, but that’s not the case anymore. Here’s the thing: A whopping 89% of B2B researchers use the internet in their research process , and 75% of buyers say that a vendor’s content has a significant impact on their buying decision. Grow market share.