Sales Engine
OCTOBER 6, 2015
Company blogs serve as the cornerstone of most successful content marketing programs , and they are a great place to get started if you’re making the shift to marketing as a lead generator for sales. But here’s the rub —content marketing requires lots and lots and lots of content! Google knows this. Thoughts are shared.
Sales Engine
JULY 14, 2016
When I look at my inbox, I occasionally get good offers from companies I’ve never heard of whether it be an article of video white paper or infographic, but then if I go look at my junk folder, that Google separates for me, it’s filled with hundreds of unsolicited emails. Who am I really marketing to? I need to choose.
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Sales Engine
JULY 14, 2016
When I look at my inbox, I occasionally get good offers from companies I’ve never heard of whether it be an article of video white paper or infographic, but then if I go look at my junk folder, that Google separates for me, it’s filled with hundreds of unsolicited emails. Who am I really marketing to? I need to choose.
Sales Engine
AUGUST 4, 2016
That’s actually good news for small and midsize companies who could never afford to compete with the huge sales teams of market leaders, but the key to making content marketing work as a prospecting tool is that it must lead to sales conversations. I realize that a large focus has been on inbound (Thanks, Hubspot!),
Sales Engine
AUGUST 4, 2016
That’s actually good news for small and midsize companies who could never afford to compete with the huge sales teams of market leaders, but the key to making content marketing work as a prospecting tool is that it must lead to sales conversations. I realize that a large focus has been on inbound (Thanks, Hubspot!),
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