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Paul Gillin

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Book Review: Tales From a Veteran Blogger

Paul Gillin

APRIL 10, 2013

Opting In covers everything from Google Alerts to Pinterest, and Brill not only outlines the unique utility of each of these tools but usually provide stories to support his points. Those glimpses into your experiences, hobbies and interests create touch points that lead to meaningful relationships. Telling Stories.

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How Twitter Amplifies a Customer Attack

Paul Gillin

AUGUST 9, 2012

People with large Twitter followings can quickly magnify a complaint with a single retweet, and the media has learned to use Twitter both as an amplifier and a leading indicator of developing news. If the satirist is working within Twitter’s guidelines, you have to take a more conventional crisis management approach. Best Defense.

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