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Thought Leadership Marketing is an Oxymoron

Digital B2B Marketing

JULY 14, 2011

Here is the definition of thought leader provided by Wikipedia: “Thought leader is business jargon for an entity that is recognized for having innovative ideas.&#. This may be an effective lead generation tactic, but it isn’t thought leadership. Filed under: Branding , Demand Generation , Rants.

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Thought Leadership B2B Thought Leadership Wikipedia Paid Search Agency 100
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Google+ for SEO? Don’t Focus on Your Brand Page!

Digital B2B Marketing

JANUARY 19, 2012

According to Wikipedia, Ford has 164,000 employees. Many people separate their business and personal activity. Having employees share your businesses content may require changing corporate and employee culture. How much further can employees reach? On Google+, Ford Motor Company is in 4,968 people’s circles.

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