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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. link] [link] Jeff Deibel Consumers generated over 500billion online impressions about products.

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How to Calculate Social Marketing ROI

Paul Gillin

JUNE 24, 2010

Return is payoff as measured in revenue generated or costs avoided. Revenue generated by rep. At the same time, the value generated by the community will enable us to cut an additional one-half customer support position each year. It’s easy to cast aside analytical tasks when everyone is focused on generating revenue.

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B2B Marketing Zone

Convince and Convert Blog: Social Media Strategy and Social Media.

How to Calculate Social Marketing ROI

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