The 9 Must-Have Components of Compelling Email Copy
Hubspot
MAY 1, 2012
The subject line is like the gatekeeper of your email -- no one gets to read your stellar email copy if they aren't interested enough to open your email in the first place. What does 30% off a GoDaddy product do for my goals? Writing a Compelling Email Subject Line. Part of writing effective email copy is nailing the subject line.
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