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Thought Leadership Marketing is an Oxymoron

Digital B2B Marketing

Gartner defines thought leadership marketing as “the giving — for free or at a nominal charge — of information or advice that a client will value so as to create awareness of the outcome that a company’s product or service can deliver, in order to position and differentiate that offering and stimulate demand for it.&#.

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The Internet of Things (IoT): when everything is “a thing”

Biznology

Gartner and others project that the Internet of Things (IoT) will have close to 30 billion devices interconnected in 5 years. Each thing is uniquely identifiable through its embedded computing system but is able to interoperate within the existing Internet infrastructure. (…) According to Gartner, Inc. (a

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Augmented Reality For B2B Marketing in 2011? | B2B Marketing Insider

Marketing Insider Group

According to Wikipedia , augmented reality is defined as “a live direct or indirect view of a physical real-world environment whose elements are augmented by virtual computer-generated imagery.” Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Whoa – quite a mouthful! Click here to cancel reply.

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Grow Your Wiki

Buzz Marketing for Technology

Luis Suarez posed an excellent running summary of my talk this morning on Twitter. Luis’ main Twitter account is @elsua ; the summary is on his conference specific account @elsuacon ). documentation. EDUCAUSE2006. encyclopedia. enterprise 2.0. Enterprise 2.0 conference. Enterprise Wiki. FASTForward '08. Federal Budget.

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Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

Wikipedia and a handful of open-source software developers were the pioneers. Here are five ways to approach B2B Twitter engagement: 1. Nine months after the creation of the service in March 2006, Twitter only had a few thousand users. How did Twitter get those vital initial users? Find her on Twitter and LinkedIn.