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B2B IT and Social Media 1: The Buyer Perspective

WebMarketCentral

JULY 16, 2007

Specifically, ITtoolbox wanted to determine how IT decision makers use social media tools (such as blogs, podcasts, discussion groups and wikis) to assist in purchasing decisions. All three are more frequently referenced than paid analyst research (so.YouTube beats Gartner Group?). The results are eye-opening.

Social Media

Social Media Peer-to-peer Wiki Media

Social Media: Not Just for Kids – Arm Yourself for the C-Suite Discussion

B2B Marketing Savvy

SEPTEMBER 17, 2009

Wikis: developerWorks. Brocade •Twitter: Formal PR Account •YouTube: CEO videos w/r/t quarterly earnings •LinkedIn: Yes •Adaptec •Twitter: PR account; Support account •Facebook: Fan page; sponsored ads •YouTube: ~500 video posts found •LinkedIn: Yes. Twitter accounts: yes •LinkedIn: Yes. IBM: •Blogging: 125 corporate blogs.

Social Media

Social Media Advertising Agencies Paid Search Agency Ideal Customer Profiles

B2B IT and Social Media 1: The Buyer Perspective

Social Media: Not Just for Kids – Arm Yourself for the C-Suite Discussion

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