B2B IT and Social Media 1: The Buyer Perspective
WebMarketCentral
JULY 16, 2007
Specifically, ITtoolbox wanted to determine how IT decision makers use social media tools (such as blogs, podcasts, discussion groups and wikis) to assist in purchasing decisions. All three are more frequently referenced than paid analyst research (so.YouTube beats Gartner Group?). The results are eye-opening.
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