Litmus

FEBRUARY 2, 2021

A recent CMO study from Gartner found that only 58% of respondents were using their marketing technology stack to its full potential. We publish reports with multi-touch attribution, intent data, conversions, pipeline growth charts, and revenue reports going up and to the right.

Lead Ranking 61

Lead Ranking Lead Scoring Peer-to-peer Multi-Touch Attribution 61

Madison Logic

MARCH 26, 2024

An effective multi-channel ABM approach proactively distributes content and messaging across the four channels where buying committee members spend most of their time: connected CTV (CTV), content syndication, display advertisements, and LinkedIn advertisements. According to Gartner, 80% of U.S. And with 86.7%

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

markempa

FEBRUARY 12, 2018

According to Brent Adamson, Principal Executive Advisor, Gartner, “empathy” is the one word that matters most to sales [and marketing] success. I find both of those attributes of empathy to be potentially hugely powerful for anyone in sales or marketing. I think it’s the two levels you just touched on. How customers think.

Sales Management 300

Sales Management Buy Research Lead Ranking 300

Full Circle Insights

MAY 20, 2022

Gartner estimates that a complex B2B purchase decision involves from six to 10 people. As Gartner also notes, individual buying group members usually have four or five pieces of information they’ve obtained independently. Marketing Attribution and Funnel Metrics Are Still the Key. Intro to Full Circle Campaign Attribution.

Marketing Attribution 98

Marketing Attribution Sales Management Top of Funnel Lead Ranking 98

Full Circle Insights

NOVEMBER 26, 2020

A Gartner CMO spend survey found that 68% expect to increase martech investments in the coming months. Those who are able to attribute revenue to campaigns accurately are in a better position to invest efficiently by allocating spend to the best performing campaigns. . Funnel Metrics and Attribution for Salesforce.

Lead Ranking 98

Lead Ranking Sales Management Marketing Attribution Top of Funnel 98

Full Circle Insights

SEPTEMBER 8, 2021

The most recent Gartner CMO Spend Survey fueled even more speculation, reporting that marketing budgets declined to a record low of just 6.4% Intro to Full Circle Campaign Attribution. Building a Solid Case for Attribution to the CMO. Attribution Buyer’s Checklist. Attribution Model Cheat Sheet.

Sales Management 96

Sales Management Lead Ranking Planning Marketing Attribution 96

Full Circle Insights

JULY 20, 2021

A Gartner study found that gender-diverse and inclusive teams performed 50% better than groups that were less diverse. Intro to Full Circle Campaign Attribution. Building a Solid Case for Attribution to the CMO. Attribution Buyer’s Checklist. Attribution Model Cheat Sheet. An Intro to Full Circle Matchmaker.

Lead Ranking 98

Lead Ranking Sales Management Marketing Attribution Top of Funnel 98