Seven Ways B2B Tech Buying Behavior is Changing [Research]
Webbiquity
NOVEMBER 10, 2020
” The analyst firms are well aware of this shift, which is why Omdia now partners with TrustRadius, and why Gartner has acquired three of the five most popular software rating sites. They do need to interact with sales professionals to decide between Oracle (Eloqua) and Marketo. Search is Getting More Important.
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