Gartner Intent Data Lock-In Verticals 
Madison Logic
MARCH 23, 2023
In our ML Insights Data Series, we examine the data on organizations and decision makers within the buying committee who purchase leading B2B technologies today. Lock up your data! Success or failure in account-based marketing (ABM) hinges on account prioritization. Why ML Insights? billion in 2021.
Martech
JULY 25, 2022
CRM has been the default system to manage customers and customer data, primarily with the lens of an internal sales process and management. In fact, according to Gartner, B2B pros spend only 17% of their buying journey with vendor sales pros. Grab your popcorn and beverage of choice. This should be fun to watch.
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