Madison Logic

MARCH 23, 2023

In our ML Insights Data Series, we examine the data on organizations and decision makers within the buying committee who purchase leading B2B technologies today. Lock up your data! Success or failure in account-based marketing (ABM) hinges on account prioritization. Why ML Insights? billion in 2021.

Enterprise Management 52

Enterprise Management Marketing Management Account Based Marketing Lead Scoring 52

Litmus

FEBRUARY 2, 2021

How can we show business value when our data and analytics are siloed? Marketing is complex, especially in a world where data dominates. A recent CMO study from Gartner found that only 58% of respondents were using their marketing technology stack to its full potential. How do you translate brand equity in business terms?

Lead Ranking 59

Lead Ranking Lead Scoring Peer-to-peer Multi-Touch Attribution 59

Martech

JULY 25, 2022

CRM has been the default system to manage customers and customer data, primarily with the lens of an internal sales process and management. In fact, according to Gartner, B2B pros spend only 17% of their buying journey with vendor sales pros. Grab your popcorn and beverage of choice. This should be fun to watch.

Marketing Automation Services 105

Marketing Automation Services Enterprise Management Work Management Marketing Management 105

SalesIntel

FEBRUARY 19, 2024

Data inaccuracy and access are the primary reasons to switch data providers today. Two primary data providers are Seamless.ai When exploring Seamless alternatives like SalesIntel, the distinguishing factor lies in the quality and reliability of the data provided. and SalesIntel. and SalesIntel. and SalesIntel.

Marketing AI 52

Marketing AI Pricing Price Intent Data 52

SalesIntel

JANUARY 3, 2023

Data inaccuracy and access are the primary reasons to switch data providers today. Two primary data providers are Seamless.ai So the numbers in the data size column and their sales pitch might look big, but that isn’t the case. SalesIntel’s database has both human-verified and machine-verified data. Intent Data .

Marketing AI 52

Marketing AI Intent Data Bombora Pricing 52