Demand Generation Gartner Intent Data Lock-In 
Madison Logic
MARCH 23, 2023
Success or failure in account-based marketing (ABM) hinges on account prioritization. By focusing on high-value accounts you can create personalized experiences that foster long-lasting customer relationships. To do so, you need to know who these accounts are, who the decision-makers are, and what they care about.
Martech
JULY 25, 2022
For the past handful of years, B2B teams have been trying to transition from generating volumes of leads to focusing on the buyer and account engagement that more effectively, efficiently, and predictably generates revenue and relationships. A range of ABM tools have supported account engagement.
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