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Why ZoomInfo Acquired EverString

Zoominfo

Source : Eric Wittlake, Heads Up: Account and Contact Data Might Be More Important Than You Think , TOPO, a Gartner Company. It has to be integrated, unified, validated, cleansed, enriched, deduplicated, and delivered to the right people and systems, at the right time, in the right form for it to unlock the value it was intended to create.

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Why ZoomInfo Acquired EverString

Zoominfo

Source : Eric Wittlake, Heads Up: Account and Contact Data Might Be More Important Than You Think , TOPO, a Gartner Company Today, we announce the acquisition of EverString , and with it a fortifying of our core account, firmographic, and contact profile data. Most importantly, this fragmented data is of little value in silos.

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ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. The act of using content to generate demand for a complex sale is a long-term proposition. Blog Marketing Interactions Twitter Ardath421. Rebel Brown's Bio.