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Top 10 Trends for Content Marketing in 2024: For B2B Brands and Beyond

Top Rank Marketing

Gartner’s insight that “Data-driven marketing strategies can help to target and re-target the ideal customer” is particularly relevant in crafting content that resonates with specific business audiences. These trends underscore the need for a versatile, multimedia approach in modern content marketing strategies.

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8 Lead Generation Ideas for 2021

Oktopost

Source: Gartner. From infographics to blog posts, videos, podcasts, whitepapers, and more, all of the information you provide needs to cater to your target audience and personas. It also should consistently perform keyword and backlink research to maintain its SEO standing. Start a Podcast. Video Video Video.

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Ready or Not? 5 Types of Buyer Intent Data to Gauge B2B Engagement

Inbox Insight

Think about all that digital buyer intent data and micro-signals each user leaves behind – how can piecing that knowledge together help improve the performance of your B2B Content Marketing and Demand Generation activities? Here are 5 types of buyer intent data to investigate: Searching (keyword & queries). Ask the Expert Podcast.

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ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. The act of using content to generate demand for a complex sale is a long-term proposition. Blog Marketing Interactions Twitter Ardath421. Rebel Brown's Bio.

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The Brand Marketer’s All-Inclusive Guide to Generative AI

Content Standard

Optimizing and scaling output Because generative AI models can differentiate between content formats, interpret personas, and mimic a wide range of writing styles, they can help quickly reformat content for cross-channel promotion or generate new content for rote copywriting tasks. Is AI-generated content bad for SEO overall?

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42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! Read on to discover 42 digital marketing trends for 2020 that will help your business not just survive, but thrive in this age of innovation. By 2022 , chatbots will help businesses save over $8 billion per annum.