How to craft successful go-to-market (GTM) strategies for startups
Tomorrow People
SEPTEMBER 27, 2022
Are they trying to grow by simply by promoting their existing products, or by divesting into a new market completely? You can use the SWOT (strengths, weaknesses, opportunities and threats) framework as a way to gain a holistic view of your organisation. According to Gartner, six to ten people are involved in every B2B purchase.
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