What Is B2B Content Marketing? Definition, Channels, Best Practices with Examples
Martech Advisor
JANUARY 28, 2020
Blog articles are an excellent resource to appeal to the top-of-the-funnel (TOFU) audience. It is an essential part of B2B content marketing that helps marketers generate leads and qualify them for the next stage of the funnel. through programmatic advertising). Create Content for All Stages of the Funnel. Infographics.
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