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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

Yet surprisingly, although GA4 is much more privacy-focused than UGA, it still isn’t fully GDPR-compliant , at least not without several manual tweaks. All of the alternatives below have stronger privacy protections built in. If all you need is a simple UGA replacement, this tool will be overkill.

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Looking for clarity on CDPs: Monday’s Daily Brief

Martech

Privacy laws in Europe and in some U.S. California is also creating the California Privacy Protection Agency (CPPA), which will be in force in 2023 and actively audit and fine non-compliant businesses. Performance, in this case, means lower-funnel activation for DOOH ads, which has been previously hard to measure.

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40 Top Heatmap and Session Replay Tools Reviewed: The Most Comprehensive Comparison Guide

Convert

In which case you may want to incorporate those answers into the copy along the funnel. Visualize the Conversion Path When you visualize your funnel, you can see where visitors are dropping off and where they are converting. Where do users quit in the funnel? Not after, when they’ve lost interest.