The Rise in Popularity of Target Account Activation
Full Circle Insights
SEPTEMBER 22, 2022
Depending on the product price tag, most buying groups in a B2B scenario comprise at least three and often as many as 23 people , which is driving the popularity the account-based marketing (ABM) strategy. Explore the benefits of ABM, learn how to measure and engage key accounts, and identify top intent providers to enhance your ABM strategy.
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