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Tom Pisello: The ROI Guy: The IT Hierarchy of Needs: Categorizing.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom then served Gartner as a Managing VP.

ROI 40
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B2B SEO: How to Rank Your Business Website Higher in Search

Single Grain

For example, if you provide marketing automation software for enterprises, your target audience will comprise only large corporations (that fulfill certain criteria like revenue greater than $100 million or 500+ employees). 71% of B2B buyers begin their research with a Google search. Use Google. White papers.