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Content AI in B2B MarTech Stacks Is No Longer Optional

PathFactory

This blog’s companion webinar “Building a More Intelligent B2B MarTech Stack With Content AI, Automation and Analytics” featuring PathFactory’s SVP of Product Marketing and Research Christine Polewarczyk and Forrester Analyst Phyllis Davidson is available here. Content AI has reached an exciting and disruptive maturity inflection point.

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Content Intelligence Is Crucial For Keeping Up With B2B Buyer Demands

PathFactory

As Ryan Skinner, Principal Analyst at Forrester, put it: content intelligence is “technology that helps content understand itself.”. She’ll be revealing which content engine improvements B2B marketing organizations should prioritize to deliver data-informed, personalized content experiences that drive engagement and growth.

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Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.

The ROI Guy

Second, the survey results highlight that sales repss are being tagged as not understanding buyer needs, not having valuable resources to add value to the sales process, and not being prepared. Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. They do if they are.

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6 Customer Service Trends You Can’t Ignore in 2020

Single Grain

Tag it in an Instagram post. Use features like Shoppable posts that allow you to tag products directly in posts and connect them to their pages on e-commerce stores. Dive Deeper: The Complete Guide to Getting Started With Website Personalization. How to Use Personalization to Increase the Impact of Email Marketing.

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B2B Category Creators Episode 9 Transcript

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Before that, I found a company called Insightera which is about website personalization. And so they had all these IT folks calling Gardner and Forrester and complaining, and she said that was their hack. Another example is in tag management, right. It’s about product experience management.

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B2B Category Creators Episode 8 Transcript

Metadata

Before that, I found a company called Insightera which is about website personalization. And so they had all these IT folks calling Gardner and Forrester and complaining, and she said that was their hack. Another example is in tag management, right. It’s about product experience management.

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B2B Category Creators Episode 8 Transcript

Metadata

Before that, I found a company called Insightera which is about website personalization. And so they had all these IT folks calling Gardner and Forrester and complaining, and she said that was their hack. Another example is in tag management, right. It’s about product experience management.