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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. You don’t dig through your junk email folder to find that email some vendor sent you weeks ago. In fact, 88% said Web sites were important in helping them decide what to buy.

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5 Ways for Marketers to Overcome the Analytics Hurdle

LeadsRX

Only 54% of marketing decisions are being influenced by marketing analytics , with respondents citing poor data quality, unactionable (sic) results and nebulous recommendations as top reasons for why they don’t rely on analytics to make decisions. Poor Data Quality.