ANNUITAS

AUGUST 19, 2022

” Forrester : “Organisations [sic] that are pivoting and turning the focus of their operations, technology and go-to market messaging to centre [sic] on the customer are twice as successful, and they enjoy longer customer retention, higher brand recognition, and even improved employee retention.”

Lead Ranking 130

Lead Ranking Paid Search Agency SIC Research 130

Online Marketing Institute

JULY 31, 2009

When evaluating any technology to help manage demand, the short list of features should look something like: 1) Prospect data acquisition — helps with targeting, list building, list management, and data quality. Forrester® is a registered trademark belonging to Forrester Research, Inc. All rights reserved.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

MAY 24, 2009

I see an over-reliance by B2B marketers on industry classifications (SIC, NAICS, NACE, etc.) IMO, that’s wrong and B2B marketers are missing out on connecting with the real context of their prospects and customers. Hopefully this blog will in some small way contribute to making marketing more effective for all areas.

Psychographics 40

Psychographics Work Management B2B Sales B2B Marketing 40