survey 
LeadsRX
JULY 19, 2021
Study after study, survey after survey all reveal an overwhelming frustration by enterprise marketers that the data from marketing analytics is just not reliable. Source: Gartner Marketing Data and Analytics Survey 2020, September 2020 (400 marketers surveyed).
Online Marketing Institute
JULY 31, 2009
VisitorTrack is the only product in the market which blends full profiles of the Companies Visiting (name, address, phone, SIC description.) Forrester® is a registered trademark belonging to Forrester Research, Inc. Any use of the Forrester name is subject to Forresters Citation Policy, available at www.forrester.com.
Online Marketing Institute
MAY 24, 2009
I see an over-reliance by B2B marketers on industry classifications (SIC, NAICS, NACE, etc.) The primary research doesn’t have to be a major expense – a well constructed online survey can provide good data. As always, your comments are welcome.
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