WebMarketCentral
NOVEMBER 7, 2007
Yet according to Forrester Research , "While 87% of B2B marketers we surveyed last year said that they use email in marketing, most lagged behind in adopting interactive tactics such as search (57%)." As an example, I was asked several months ago by a client to take over a floundering SEM campaign.
WebMarketCentral
NOVEMBER 12, 2008
Forrester guru Jeremiah Owyang recommends desktop client Twhirl and search tool Tweetscan among his list of essential Twitter tools. Marios Alexandrou of All Things SEM believes Twitter will die because there are too many worthless posts, one-way conversations, and a focus on quantity over quality of followers among other reasons.
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