38 Handy Stats to Prove the Value of Personas
Cintell
MARCH 10, 2016
We need ROI. Using Personas increases email open rate 2-5 times (Forrester). You know deep down that personas lead to more EMPATHY in your organization, and are a vehicle for customer-centricity as your team members internalize the challenges and problems faced by your customers. But empathy is hard to put a dollar value to.
100 
Let's personalize your content