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Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

Defining B2B Customer Engagement Forrester Research has proposed a definition of customer engagement that makes a lot of sense to me. These statistics are easily and readily available from your dashboard in Google Analytics. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

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Building Content Marketing Strategy – 10 Steps

Marketing Insider Group

sources through the purchase funnel according to Peter Burris from Forrester. Infographics are easy to consume, but customers will read long articles and white papers as long as they are interesting and helpful. Maximize your content: Create good content and turn it into a white paper, then take chunks and make them blog posts.