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Building Content Marketing Strategy – 10 Steps

Marketing Insider Group

sources through the purchase funnel according to Peter Burris from Forrester. Social media can be used to turn a B2B transaction into a P2P relationship. We had now interesting, statistically-valid insights coming from marketing leaders at large companies. B2B customers today use an average of 7.6 Think like a publisher.

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Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

This research raises two interesting questions: - Forrester published research earlier this year that said Facebook users (rather than Twitter users) were the source of much of the New Influencer population. These are some great numbers, and by great I mean they actually tell a story, I'm sick of statistics for statistics sake.

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