Canadian Marketing Association

APRIL 9, 2015

According to Forrester Consulting (2014): Almost half (49%) of B2B buyers prefer making work-related purchases on B2C websites. Everything is evolving to P2P, largely fed by social media. Note: CMA Members can download a free copy of CMA's newest paper, P2P Marketing: The New B2B Mandate, off the CMA website.

P2P 48

P2P B2B Paid Search Agency Forrester 48

Marketing Insider Group

JANUARY 2, 2013

sources through the purchase funnel according to Peter Burris from Forrester. Social media can be used to turn a B2B transaction into a P2P relationship. B2B customers today use an average of 7.6 how’s that for an attribution challenge). Think like a publisher.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 100

Webbiquity

OCTOBER 8, 2019

Actually, the B2B market is about twice as large, according to Forrester. Regardless of whether one is marketing toothpaste or enterprise software, all marketing is ultimately P2P (person to person). This makes sense when you consider the number of layers in the production-to-purchase process. One Key Similarity.

Enterprise Management 233

Enterprise Management Work Management Marketing Management B2B Marketing 233

Convince & Convert

SEPTEMBER 20, 2010

This research raises two interesting questions: - Forrester published research earlier this year that said Facebook users (rather than Twitter users) were the source of much of the New Influencer population. It's P2P and ONLY “personal&# brands exist in my Twitter stream. Which do you believe? This seems very strange to me.

Twitter 145

Twitter CRM Business Paid Search Agency 145