B2B Thought Leadership Forrester P2P Statistics 
Marketing Insider Group
JANUARY 2, 2013
Plus, content marketing has been around for a long time, especially in B2B high-tech marketing. B2B customers today use an average of 7.6 sources through the purchase funnel according to Peter Burris from Forrester. You want to be a thought leader? Not that it is not useful or powerful, on the contrary. Become an Expert.
Convince & Convert
SEPTEMBER 20, 2010
Or CEOs having thoughtful retreats in exotic locales to discuss their “Illinois strategy&# ? This research raises two interesting questions: - Forrester published research earlier this year that said Facebook users (rather than Twitter users) were the source of much of the New Influencer population. Which do you believe?
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