How Does GDPR Affect B2B Data: The Ultimate Guide
PureB2B
MAY 30, 2022
There are, however, new rules and processes you need to adopt to ensure GDPR compliance with your B2B data usage and cold outreach. The EU General Data Protection Regulation (GDPR) protects the privacy and personal data of EU citizens. In most B2B sales and marketing, personal data is key to reaching the right people at the right time.
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