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How to Build a Personalized Account-based Marketing Strategy

Valasys

According to a survey by ITSMA , 84% of marketers acceded that ABM develops better ROI than other marketing programs. Furthermore, according to a survey by SiriusDecisions , 92% of B2B companies recognize the value in ABM. As highly personalized content is served to the prospects, it helps elevate the conversions.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

2) Online lead generation — provides or connects with email delivery, online advertising, search marketing adword tools, landing pages, registration/information capture, and offer testing. Forrester® is a registered trademark belonging to Forrester Research, Inc. Among other stuff. All rights reserved.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

Marketing Salary Survey: Social Media Marketing by Aquent. According to an ExactTarget survey, Twitter users who follow a brand are more than twice as likely as Facebook users who “like” a brand to say they are more likely to purchase from the brand after becoming a social media follower. How much are you worth? by eMarketer.