ANNUITAS
DECEMBER 11, 2023
The key drivers of this breaking point are performance issues and budget issues: Performance issues: Conversion rates in paid digital media and content syndication have been trending down for some time, and outbound email is at some of its worst performance levels. Lead, follow or get out of the way, as the adage goes.
ANNUITAS
JULY 16, 2015
According to a 2015 blog post by Forrester analyst, Lori Wizdo , B2B Buyer Journey Mapping Basics , 74% of buyers report conducting half of their research online before buying offline. Indicated interest via social media (question via LinkedIn group, Facebook, Twitter, etc.). Does that warrant a call?
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ANNUITAS
MARCH 19, 2013
Yet, according to Forrester , only 14% of marketers align compelling content with buyers’ journeys. And what kinds of media are they using to answer these questions. Use secondary research from groups like Forrester and Aberdeen, as well as research that focuses on your industry. What are they researching?
ANNUITAS
JULY 17, 2012
You are one of the more social media savvy sales people we know. How are you using social media to connect with your buyer and what lessons can both marketing and sales folks learn from you? I utilize social media for two things – to be present where my buyer is and to learn more about them.
ANNUITAS
JULY 17, 2012
You are one of the more social media savvy sales people we know. How are you using social media to connect with your buyer and what lessons can both marketing and sales folks learn from you? I utilize social media for two things – to be present where my buyer is and to learn more about them.
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