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Level Up Your Approach: 7 Winning Enterprise SEO Strategies for B2B Brands

Conductor

What does this mean to you as a B2B marketer? You’re competing for attention in an information-overload world, and you have to consider that in your enterprise strategy formulation and digital marketing planning. Vendors have traditionally tailored content to the awareness and purchase stages.

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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. Marketers, we’re told, need to think like publishers. But which networks are most effective for spreading the content produced? How widespread, really, is the use of social media for marketing?

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia.

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90 CRO Tips from 42 Shopify Experts

Convert

According to Forrester Research , 43% of website visitors go straight to the internal search bar when they open a website. They’ve been trained to think search is the quickest way to find what they need, which means the common UX is failing them. Luat Duong, Head of Search, Scandinavian Biolabs.